Glossary

Affiliate marketing is a strategy in which individuals or affiliates earn a commission by promoting a company's products and generating sales or specific actions.

Artificial Intelligence (AI) is a technology that enables machines to carry out tasks that typically require human intelligence.

A/B testing is the process of evaluating two variations of content to identify which one delivers better results based on metrics such as clicks or conversions.

Algospeak refers to the practice of using alternative words, intentional misspellings, or emojis to evade content moderation systems on social media platforms.

In social media jargon, "ate" refers to excelling at something or presenting it in an outstanding way, typically used to express admiration and praise.

A buyer persona is a comprehensive representation of your target customer, designed to help customize marketing approaches and content.

BeReal is a photo-sharing platform that promotes users to capture and share authentic, real-time images of themselves and their environment, without filters.

A bio is a short description featured on a social media profile that highlights essential details, such as the user's name, location, website link, and any other pertinent information.

Bitmoji is an application that lets users create personalized cartoon avatars and stickers, which can be shared across social media platforms.

Black Twitter refers to a vibrant cultural and social community on Twitter, largely made up of Black users who engage in conversations and share insights, news, and trends that are significant to the Black community.

A chatbot is a software program created to mimic human conversation, either through text or voice exchanges.

A Call to Action (CTA) is an element that encourages people to take a specific action, like clicking a button, making a purchase, or signing up.

A carousel is a social media post that lets users swipe through multiple images or videos in one post. It's a great way to showcase multiple items, tell a story, or share step-by-step content.

Clickbait is a tactic used in marketing and online engagement that involves creating exaggerated, misleading, or deceptive content to attract clicks and increase views.

Crowdsourcing is the process of gathering ideas, services, or resources from a large group of people, usually online, to solve a problem or achieve a goal. It taps into the collective knowledge and creativity of many individuals.

Deep linking refers to the method of creating hyperlinks that guide users directly to a specific page or content within an app or website, instead of simply leading to the homepage.

A dark post is a tailored piece of content created for a specific audience, and it is not displayed in the feeds of all users.

Data visualization leverages visual tools such as charts, graphs, and maps to present information, simplifying the process of extracting insights from data.

A Direct Message (DM) is a private communication sent between individuals on social media or messaging platforms. Unlike public posts or comments, DMs are visible only to the sender and recipient, allowing for confidential and direct conversations.

On social media, the term "double tap" refers to quickly tapping a post twice to express liking or appreciation for it.

An emoji is a small digital image or icon used to express emotions, ideas, or concepts in electronic communication.

Social media engagement refers to the interactions users have with content, like likes, comments, shares, and clicks. It measures how well content resonates and connects with the audience.

An eBook is a digital version of a book that can be read on electronic devices like eReaders, tablets, smartphones, or computers.

An endorsement on social media is when someone publicly supports, promotes, or approves of a brand, product, service, or individual, often to influence their audience. It can be through posts, reviews, or tags and is commonly seen in influencer marketing.

Engagement rate is a metric used to measure the level of interaction or engagement a piece of content receives from its audience.

A "Face Card" is a popular term in social media circles, used to describe someone whose stunning appearance gives them a seemingly limitless advantage in getting what they desire, much like having an unlimited credit card.

A Facebook Lookalike Audience is a targeting option that allows advertisers to reach new people who are similar to their existing customers or followers.

Meta, formerly known as Facebook, is the parent company of Facebook and its other platforms. It is dedicated to advancing the metaverse and connecting people through immersive digital experiences.

Facebook Watch is a video-on-demand service provided by Facebook. It allows users to discover, watch, and share videos, including shows, live streams, and user-generated content. It offers personalized recommendations based on users' interests and social connections.

Facebook's "Boost Post" is a paid feature that allows users to promote their existing Facebook posts to a larger audience.

Geotags are labels added to photos, videos, or online content that show the location where they were created or shared. They use geographic coordinates like latitude and longitude to pinpoint the exact place.

Girl Math is a humorous term that describes how some individuals, often women, justify their spending habits using unconventional logic.

A giveaway is a promotion where items, products, or services are offered for free, usually as part of a contest, event, or marketing strategy. The goal is to attract attention, increase engagement, or promote a brand or product.

In social media slang, "Gucci" is used to describe something as good, fine, or excellent.

A GUI (Graphical User Interface) is a visual way to interact with computers or devices using elements like buttons, icons, and menus, instead of typing commands.

A hashtag is a word or phrase preceded by the "#" symbol, used on social media to categorize content and make it easier for people to find posts related to a specific topic.

A handle on social media is the unique username or identifier that represents a person or brand.

Influencer marketing on social media is a strategy where brands partner with individuals who have a large following to promote their products or services.

Instagram Highlight Covers are custom icons or images used to decorate and organize Instagram Stories that users choose to keep on their profile.

Instagram Notes is a feature that allows users to share short, temporary text updates with their followers. These notes can be up to 60 characters long and appear at the top of the direct messages section.

JPG (or JPEG) is a popular image format known for compressing pictures to make file sizes smaller while keeping good quality. It's perfect for sharing photos on social media because it loads quickly and looks great.

A/B testing is the process of evaluating two variations of content to identify which one delivers better results based on metrics such as clicks or conversions.

A/B testing is the process of evaluating two variations of content to identify which one delivers better results based on metrics such as clicks or conversions.

A/B testing is the process of evaluating two variations of content to identify which one delivers better results based on metrics such as clicks or conversions.

"Opp" is a slang term that stands for "opponent" or "enemy" and is commonly used to refer to someone perceived as a rival or adversary.

Vanish mode is a social media feature that enables messages to automatically disappear after they’ve been viewed or when the chat session ends.