What is the best day and time to post on YouTube

Aug 15, 2022

What’s the best day and time to post on YouTube according to our research

Millions of users worldwide have created YouTube accounts that allow them to upload videos that anyone can watch around any corner of the globe. YouTube viewers watch over a billion hours of video on the platform every day and generate billions of views. YouTube is localized in more than 100 countries and is available in 80 languages.

YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively. 

Providing your audience with a variety of ways to consume information including text, video illustrations, and audio cues will increase the overall engagement your videos receive, as you are catering to different learning styles.


  1. When is the Best Time to Post on YouTube in 2022?
  2. YouTube best practices for optimizing your videos and getting more views. 
  3. Conclusion 

Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or invest in expensive equipment.

Imagine you have spent a lot of money, time, and hard work on creating a YouTube video. But does your audience know that you have posted a new video? 

Make sure you tell your viewers about the day you post a new video in a week just like Lilly Singh does! 

Publishing your videos on the right day and time could bring in more views and subscribers, resulting in higher income from your YouTube channel.

When is the Best Time to Post on YouTube in 2022?

The best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., and 12-3 p.m. on Fridays, Saturdays, and Sundays.

Fridays, Saturdays, and Sundays are the best days to post on YouTube. The closer the audience gets to the weekend, the better the content appears to perform.

YouTube best practices for optimizing your videos and getting more views

The videos found on the top pages of the search engines will gain the most views while those at the lowest portion will receive little to no views. That's why you also need to make sure that your video is well optimized. That includes making sure that your video has the right tags.

Below are a few best practices that you should follow in order the increase the number of views on your YouTube channel.

  1. Write a keyword-rich description

Keywords are important visibility and ranking factors because they make it easier for viewers to find you. 

Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube's algorithm understand, categorize, and surface your content. The more specific the keywords are, the better.

  1. Post consistently

Consistency is the key to success. When you post consistently, the algorithms will favor your posts and more people will see them. You'll see increased engagement. When you post regularly, and especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content.

  1. Separate your video into chapters

As you can see above, splitting videos into smaller parts can help the audience find what they are looking for. 


One of the simplest ways to amplify your ranking and ensure your video pops up in a YouTube search is to add appropriate tags. Apart from just using the right tags being consistent on YouTube can help you reach your goal of becoming a YouTuber. 


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