Social Media
Jul 9, 2024

How to Add Multiple Captions on Reels

Rishika Shidling

Complete guide to Add Multiple Captions on Reels

How to Add Multiple Captions on Reels

In the vast realm of social media, Instagram has undoubtedly emerged as a powerhouse platform, captivating millions with its visually-driven content and seamless user experience. Instagram Reels, a recent addition to the platform's repertoire, has taken the digital world by storm, offering a fresh and innovative way for users to express themselves creatively. With its short-form, engaging videos, Instagram Reels has revolutionized the way people consume and produce content, fostering a vibrant community of creators and viewers alike.

Instagram Reels, introduced in August 2020, is a feature that allows users to create and share short videos, typically lasting up to 30 seconds. With its striking resemblance to the popular app TikTok, Instagram Reels not only capitalizes on the growing trend of short-form video content but also presents a unique opportunity for Instagram users to showcase their creativity and connect with a wider audience. This new addition to the Instagram family has quickly gained momentum, attracting creators, influencers, and brands eager to explore its vast potential.

The allure of Instagram Reels lies in its simplicity and versatility. By offering a multitude of creative tools, users can add music, text, effects, and filters to their videos, enhancing their storytelling capabilities and capturing the attention of viewers within seconds. Whether it's showcasing a talent, sharing a snippet of a funny moment, or providing a glimpse into one's daily life, Instagram Reels allows users to express themselves in a dynamic and captivating manner, transcending the boundaries of traditional social media content.

One of the key aspects that sets Instagram Reels apart is its discoverability. Reels are displayed prominently on the Instagram Explore page, allowing users to stumble upon new and exciting content from accounts they may not have come across otherwise. This not only facilitates the growth of creators but also provides users with a refreshing and diverse feed, encouraging exploration and serendipitous discoveries. The algorithm behind Instagram Reels is designed to tailor the content to each user's interests, ensuring a personalized experience that keeps them engaged and coming back for more.

Instagram Reels has also become a breeding ground for trends and challenges. Whether it's a viral dance routine, a lip-syncing challenge, or a DIY tutorial, Reels has become the go-to platform for users to participate in and contribute to the latest trends. This sense of community and shared experiences fosters engagement and allows users to connect on a deeper level, transcending geographical boundaries and bringing people together through shared interests.

With Instagram Reels, the possibilities are endless. From aspiring creators who seek to showcase their talents to established influencers and brands looking to expand their reach, Reels offers a dynamic and immersive platform that enables users to unleash their creativity and captivate audiences globally. As the digital landscape continues to evolve, Instagram Reels stands at the forefront, revolutionizing the way we interact with social media and redefining the boundaries of content creation. So, grab your smartphone, let your imagination run wild, and join the ever-growing community of Instagram Reels creators as we embark on this exhilarating journey of self-expression and endless possibilities.

Why Use Captions on Instagram Reels?

Using captions on Instagram Reels is increasingly becoming a best practice for content creators, brands, and influencers looking to maximize the impact of their videos. Here are several compelling reasons why adding captions to your Instagram Reels is beneficial:

1. Accessibility and Inclusivity

One of the primary reasons to use captions is to make your content accessible to a broader audience, including those who are deaf or hard of hearing. By including captions, you ensure that everyone, regardless of their hearing ability, can understand and enjoy your videos. This inclusivity not only broadens your audience but also demonstrates a commitment to accessibility, which can enhance your reputation and appeal as a creator or brand.

2. Viewer Engagement

Captions can significantly increase viewer engagement. Many users browse Instagram in places where playing audio might not be feasible, such as public transport, workplaces, or quiet environments. Captions allow these users to follow along with the content without needing to turn on the sound. This increased accessibility can lead to higher retention rates, as viewers are more likely to watch the entire video if they can read along with the audio content.

3. Clarity and Comprehension

Captions help in clarifying the spoken content, especially in cases where the audio quality might be poor or the speaker has a heavy accent. They ensure that your message is clearly understood, reducing the likelihood of miscommunication. This clarity is particularly important for educational or informational content, where precise understanding is crucial.

4. Enhanced SEO and Discoverability

While captions themselves do not directly improve SEO within Instagram, they can enhance discoverability indirectly. Videos that are easier to understand and engage with are more likely to be shared, commented on, and liked, which can boost their visibility in Instagram’s algorithm. Furthermore, if you post your Reel on other platforms or your website, captions can help improve search engine rankings by making the content more indexable.

5. Catering to a Global Audience

Instagram has a global user base, and many users might not be fluent in the language spoken in your videos. Adding captions can help bridge this language barrier. Additionally, using translated captions allows you to cater to a multilingual audience, significantly expanding your reach. This practice is especially beneficial for brands and influencers looking to grow their international presence.

6. Highlighting Key Points

Captions can be used creatively to emphasize important points, add context, and enhance storytelling. By strategically placing and styling captions, you can draw attention to crucial information or highlight specific calls to action. This can be particularly useful for marketing campaigns, where you want to ensure viewers don’t miss key messages or promotions.

7. Consistent Branding

Using captions in your videos can also contribute to consistent branding. By using specific fonts, colors, and styles that align with your brand’s visual identity, you reinforce brand recognition and make your content instantly recognizable to your audience. This consistency helps in building a cohesive brand image across all your social media platforms.

8. Improved Viewer Experience

Ultimately, captions enhance the overall viewer experience. They provide an additional layer of engagement, making your videos more interactive and accessible. Whether a viewer is watching with the sound off, struggling to understand the audio, or simply prefers reading along, captions ensure that they can still enjoy and engage with your content fully.

Incorporating captions into your Instagram Reels is a strategic move that can significantly enhance the reach, engagement, and impact of your content. By making your videos more accessible, improving comprehension, and expanding your global reach, captions help you connect with a wider and more diverse audience. Moreover, they contribute to a better overall viewer experience, ensuring that your content is inclusive, clear, and engaging for everyone. Whether you’re a brand, influencer, or casual content creator, using captions on Instagram Reels is a valuable practice that can elevate your social media presence and effectiveness.

Preparing Your Video Content

Creating compelling and engaging Instagram Reels requires thoughtful preparation and planning. High-quality video content can help you stand out in a crowded social media landscape, and the key to achieving this is in the preparation. This guide will walk you through the essential steps to prepare your video content for Instagram Reels, ensuring that your final product is polished, engaging, and effective.

1. Define Your Purpose and Audience

Before you even start filming, it’s crucial to have a clear understanding of your purpose and target audience. Ask yourself the following questions:

What is the goal of this video? Is it to entertain, educate, inspire, or promote a product or service?

Who is your target audience? Understanding the demographics, interests, and behaviors of your audience will help tailor your content to their preference.

By having a clear purpose and understanding your audience, you can create content that resonates and drives engagement.

2. Develop a Concept and Script

Once you have a clear goal and audience in mind, the next step is to develop a concept and script for your video. 

Brainstorm Ideas: Come up with creative ideas that align with your goals and will captivate your audience.

Outline the Concept: Write down a basic outline of the video. This should include the main message, key points, and any calls to action.

Write the Script: If your video involves dialogue or a voiceover, write a detailed script. This ensures that you convey your message clearly and concisely.

A well-thought-out concept and script can save time during filming and editing, providing a clear roadmap for your video.

3. Plan the Visual Elements

Visual appeal is crucial on Instagram, where users quickly scroll through content. Plan the visual elements of your video to make it eye-catching and engaging.

Storyboard: Create a storyboard to visualize each scene of your video. This can help you plan camera angles, movements, and transitions.

Props and Wardrobe: Decide on any props or wardrobe items you’ll need. These should complement the theme and message of your video.

Location: Choose a location that enhances your video’s visual appeal and is appropriate for the content. Ensure the location is well-lit and free from distractions.

4. Prepare Your Equipment

Using the right equipment can significantly improve the quality of your video. While you can create Reels using just your smartphone, investing in some basic equipment can make a big difference.

Camera: A high-quality smartphone camera can suffice, but consider using a DSLR or mirrorless camera for even better quality.

Lighting: Good lighting is essential. Natural light is great, but you can also use ring lights or softbox lights to ensure your video is well-lit.

Microphone: Clear audio is crucial. Use an external microphone to capture high-quality sound, especially if you’re recording dialogue.

Stabilizer: A tripod or gimbal can help keep your shots steady and professional-looking.

5. Film Your Video

With everything planned and prepared, it’s time to start filming. Here are some tips for capturing high-quality footage:

Follow the Script: Stick to your script and storyboard to ensure you cover all necessary points and maintain a clear narrative.

Use Proper Framing: Pay attention to framing and composition. Use the rule of thirds to create balanced and aesthetically pleasing shots.

Take Multiple Shots: Film each scene multiple times from different angles. This gives you more options during the editing process.

Keep It Short and Engaging: Remember, Instagram Reels are short-form content. Aim to keep your video between 15 and 30 seconds to maintain viewer interest.

6. Edit Your Video

Editing is where your video comes together. Use editing software to polish your footage and add any final touches.

Trim and Arrange Clips: Cut out any unnecessary footage and arrange your clips in a logical sequence.

Add Transitions: Use transitions to smoothly move from one scene to the next.

Incorporate Effects: Add text overlays, filters, and other effects to enhance your video’s appeal.

Include Captions: As discussed earlier, adding captions can make your content more accessible and engaging.

7. Optimize for Instagram Reels

Finally, optimize your video for Instagram Reels to ensure it looks its best on the platform.

Aspect Ratio: Instagram Reels use a 9:16 aspect ratio. Make sure your video is formatted correctly.

Resolution: Aim for a high resolution, such as 1080 x 1920 pixels, to ensure your video looks sharp.

File Size: Keep the file size manageable to ensure smooth uploading.

8. Add a Captivating Cover Image

The cover image is the first thing users see, so make sure it’s engaging.

Choose a Frame: Select a visually appealing frame from your video or create a custom cover image.

Add Text: Include a title or a few words to describe the video’s content.

9. Write a Compelling Caption

The text caption accompanying your video can provide additional context, encourage interaction, and include hashtags to improve discoverability.

Be Concise and Clear: Clearly explain the video’s content and purpose.

Include a Call to Action: Encourage viewers to like, comment, share, or follow.

Use Hashtag: Include relevant hashtags to increase the visibility of your Reel.

Preparing your video content for Instagram Reels involves several steps, from defining your purpose and audience to filming and editing your video. By taking the time to plan and prepare, you can create high-quality, engaging Reels that captivate your audience and enhance your social media presence. Remember, the key to successful Reels is creativity, clarity, and consistency. 

Adding Captions within Instagram

Instagram Reels have become a powerful tool for content creators to engage their audience with short, captivating videos. One crucial feature that can significantly enhance the effectiveness of these videos is the use of captions. Captions make your content accessible to a broader audience, including those who are deaf or hard of hearing, and they also cater to viewers who might be watching videos in noisy or sound-restricted environments. This guide will walk you through the detailed process of adding captions within Instagram, ensuring your content is both engaging and inclusive.

Why Captions Matter

Before diving into the technical steps, it’s essential to understand why captions are vital:

Accessibility: Captions make content accessible to viewers who are deaf or hard of hearing.

Engagement: Many users watch videos without sound. Captions help maintain viewer interest and comprehension.

Clarity: Captions can clarify spoken content, especially in noisy environments or when audio quality is poor.

Global Reach: Captions can be translated, making your content accessible to a wider, international audience.

SEO Benefits: While Instagram’s internal search doesn’t rely on captions for SEO, well-captioned videos are often more engaging, leading to better algorithmic performance.

Step-by-Step Guide to Adding Captions within Instagram

1. Create or Upload Your Video

The first step in adding captions is, of course, to create or upload your video content.

Open Instagram: Launch the Instagram app on your device.

Create a New Reel: Tap on the camera icon at the top left corner of your screen or swipe right from your home feed to access the camera. Select “Reels” at the bottom of the screen.

Record or Upload: You can either record a new video by pressing and holding the record button or upload an existing video from your gallery by swiping up.

2. Add Text Using Instagram’s Built-in Tools

Instagram provides built-in tools for adding text to your videos. Here’s how you can use them to add captions:

Access Text Tool: After recording or uploading your video, tap the “Aa” icon at the top right of the screen to access the text tool.

Type Your Captions: Type out the captions for your video. Break the text into manageable chunks, matching the pace of the spoken content.

Customize Text: Use Instagram’s text customization options to change the font, color, and style of your captions. Make sure the text is easily readable against the video background. High contrast between text and background improves readability.

Font: Choose a clear and legible font.

Color: Select a color that contrasts well with your video background.

Background: Consider adding a background to the text to enhance visibility.

3. Positioning Your Captions

Proper positioning of your captions is crucial for readability and aesthetics:

Drag and Position: Tap and drag the text box to place it in the desired location on the screen. Typically, captions are placed at the bottom of the screen, but ensure they do not obstruct important visual elements.

Consistency: Maintain a consistent position for captions throughout the video to avoid distracting the viewer.

4. Timing Your Captions

Synchronizing your captions with the audio is essential for viewer comprehension:

Set Duration: Tap on the text and select “Set Duration” at the bottom of the screen. This allows you to adjust when the text appears and disappears in the video.

Adjust Timing: Use the timeline at the bottom to adjust the start and end points of the text. Align these points with the corresponding spoken words or sounds in your video.

Preview and Adjust: Play back your Reel to ensure the captions appear at the correct times. Make any necessary adjustments to improve synchronization.

5. Adding Multiple Captions

For videos with extensive dialogue or multiple points, you’ll need to add several text boxes:

Repeat Text Addition: Repeat the steps of adding, positioning, and timing text for each segment of your dialogue or key points.

Maintain Consistency: Ensure that the style and placement of each text box are consistent to maintain a cohesive look.

6. Reviewing and Editing

Before finalizing your video, review all captions for accuracy and readability:

Watch the Entire Video: Play the entire video from start to finish to check for any errors or misalignments in the captions.

Edit as Necessary: Make any needed corrections to the text, timing, or positioning.

Get Feedback: If possible, get feedback from others to ensure the captions are clear and effective.

7. Adding Automatic Captions

Instagram has an automatic captioning feature that can simplify the process:

Enable Automatic Captions: When creating your Reel, tap the sticker icon at the top of the screen and select the “Captions” sticker.

Review and Edit: Instagram will automatically generate captions. Review these captions for accuracy and edit any mistakes.

Customize: Customize the style and placement of the automatic captions to match your video’s aesthetic.

Best Practices for Effective Captions

Clarity and Readability: Use simple, clear language and ensure the text is large enough to be easily read on small screens.

Synchronization: Captions should appear and disappear in sync with the audio to ensure comprehension.

Avoid Overcrowding: Don’t overcrowd the screen with too much text. Break up longer sentences into smaller, manageable chunks.

Consistent Styling: Maintain consistent font, color, and positioning throughout the video to provide a cohesive viewing experience.

Use Backgrounds: Adding a background to your text can help improve readability, especially against busy or colorful video backgrounds.

Include Context: If necessary, use captions to add context to the audio, such as indicating background noises or music.

Using Third-Party Apps for Advanced Captioning

While Instagram’s built-in tools are effective, third-party apps can offer more advanced features for captioning. Here are some popular options:


Import Your Video: Open CapCut and import your video.

Add Text: Tap on “Text” and select “Add Text.”

Type and Customize: Type your captions and customize the font, size, color, and style.

Set Duration: Adjust the timing of each text box to synchronize with the audio.

Export: Save the edited video and upload it to Instagram.


Import Video: Open InShot and add your video.

Text Tool: Tap on “Text” to add captions.

Customize: Customize the text appearance and position.

Timing: Adjust the duration of each text segment.

Export: Save the video and upload it to Instagram.


Import Video: Open AutoCap and select your video.

Auto-Generate Captions: Use the auto-caption feature to generate captions.

Edit Captions: Review and edit the automatically generated captions for accuracy.

Customize and Export: Customize the captions and export the video.

Translating Captions for a Global Audience

To reach a broader, international audience, consider translating your captions into multiple languages:

Translation Tools: Use tools like Google Translate or hire professional translators to create accurate translations of your captions.

Multiple Languages: If adding multiple languages, consider creating separate videos for each language or alternating languages within a single video.

Review Translations: Ensure translations are accurate and culturally appropriate.

Adding captions to your Instagram Reels is an essential practice that enhances accessibility, engagement, and overall effectiveness of your content. By using Instagram’s built-in tools or third-party apps, you can create clear, readable, and synchronized captions that make your videos more inclusive and appealing to a broader audience. Following best practices and considering translations can further expand your reach and impact. With careful planning and execution, captions can transform your Reels into powerful tools for communication and engagement on Instagram.

Why Captions Matter

Before diving into the best practices, let's understand why captions are so important:

1. Accessibility: Captions make your content accessible to individuals who are deaf or hard of hearing, as well as those watching in noisy environments or without sound.

2. Enhanced Engagement: Videos with captions tend to have higher engagement rates, as they cater to diverse viewing preferences and habits.

3. Improved Comprehension: Captions provide additional context and clarity, ensuring that viewers fully understand the content, especially when the audio quality is poor or the speaker has a strong accent.

4. Global Reach: By translating captions into multiple languages, you can reach a global audience and overcome language barriers.

5. SEO Benefits: Captions can improve search engine optimization (SEO) by providing text that search engines can crawl and index.

Now, let's delve into the best practices for adding captions to your videos:

1. Plan Ahead

Before you start adding captions to your videos, take some time to plan and prepare:

Script Your Content: Write a script or outline of your video content beforehand. This will help you organize your thoughts and ensure that your captions accurately reflect the spoken words.

2. Choose the Right Tools

There are several tools and methods available for adding captions to your videos. Choose the one that best suits your needs:

Automated Captioning Tools: There are also automated captioning tools available, such as and Kapwing, that use artificial intelligence (AI) to generate captions automatically. While these tools can save time, they may not always be 100% accurate, so it's essential to review and edit the captions manually.

3. Ensure Accuracy

Accuracy is paramount when it comes to captions. Even minor errors can confuse viewers and detract from the overall viewing experience. Here's how to ensure accuracy:

Review and Edit: Whether you're using automated captioning tools or transcribing manually, always review and edit the captions for accuracy and clarity. Pay attention to spelling, grammar, and punctuation.

Double-Check Names and Terminology: Be extra careful when transcribing names, technical terms, or specialized terminology. Verify any unfamiliar terms to ensure they are spelled correctly and used appropriately.

Consider Context: Take into account the context of the video when transcribing captions. Ensure that the captions accurately reflect the intended meaning of the spoken words, including tone, emotion, and nuance.

4. Focus on Readability

Captions should be easy to read and understand. Here are some tips for improving readability:

Use Clear Fonts: Choose a simple, legible font for your captions. Sans-serif fonts like Arial, Helvetica, or Roboto are often preferred for their clarity and readability, especially on small screens.

Adjust Size and Color: Ensure that the text is large enough to be readable on various devices and screen sizes. Use contrasting colors to make the captions stand out against the background.

Avoid Text Clutter: Keep captions concise and avoid overcrowding the screen with too much text. Break longer sentences into shorter, digestible chunks to improve readability.

5. Synchronize with Audio

Timing is critical when adding captions to your videos. Here's how to ensure synchronization with the audio:

Match Speech and Text: Align the captions with the corresponding spoken words or sounds in the video. Ensure that the timing feels natural and follows the pace of the dialogue or narration.

Adjust Timing Manually: If using automated captioning tools, double-check the timing of the captions and make manual adjustments as needed. Pay attention to pauses, transitions, and changes in speaking speed.

Preview and Test: Play back the video with captions enabled to ensure that the timing is accurate and that the captions appear and disappear smoothly.

6. Be Consistent

Consistency is key to creating a polished and professional-looking video. Here's how to maintain consistency in your captions:

Use a Unified Style: Establish a consistent style for your captions in terms of font, size, color, and formatting. This helps create a cohesive visual identity and reinforces your brand or personal aesthetic.

Positioning: Choose a consistent placement for your captions, such as at the bottom center or bottom left corner of the screen. Avoid moving the captions around too much, as this can be distracting to viewers.

Stick to a Format: Decide on a format for your captions, such as using all uppercase or lowercase letters, and stick to it throughout the video. Consistent formatting makes the captions easier to read and understand.