Social Media
Jul 9, 2024

50 Best TikTok and Instagram Reels hooks to use in your videos (2024)

Sunny Kumar

Best 50 hooks for short videos

50 Best TikTok and Instagram Reels hooks to use in your videos (2024)

In today's digital landscape, social media is a vital part of how we communicate, share information, and make decisions. With the vast amount of content available, capturing and retaining the attention of users is increasingly challenging. This is where social media hooks come into play. These are techniques or elements used to grab the attention of an audience quickly and effectively. Understanding and utilizing social media hooks is essential for anyone looking to enhance their digital presence, from businesses to influencers.

What is a Social Media Hook?

A social media hook is essentially an initial piece of content that grabs the viewer's attention and encourages further engagement. It can be an intriguing question, startling statements, captivating visuals, or compelling storytelling, or even the first few sentences of a post. The goal is to pique curiosity or provide value so compelling that it stops the viewer from scrolling and focuses their attention on your message.

Attention spans

Attention spans are a common currency on the Internet today. They measure how long we can stay focused on something without getting sidetracked. Think about scrolling through social media—those platforms are like attention ninjas! They're super sneaky, designed to keep us glued to our screens and distract us from other things.

Ever heard of FOMO? It's that anxious feeling of missing out. It's like a magnet that keeps pulling us back to our phones, checking notifications, and losing focus. And when we're always multitasking, our brains can't work at full steam. That means our ability to think clearly and do well in work takes a hit.

So, if you want to keep people hooked on your videos or content, you've gotta have a killer hook right from the start. It's like the secret sauce that makes them go, "Whoa!" and keeps them watching. 

Importance of Social Media Hooks:

1. Increasing Engagement

A compelling hook increases the likelihood of likes, comments, and shares. Engaging content also encourages viewers to spend more time on your page, which can lead to higher conversion rates, whether the goal is selling a product, promoting an event, or building brand awareness.

2. Improving Visibility

Social media platforms use algorithms that prioritize content with higher engagement, meaning a good hook can enhance your content’s visibility. More engagement translates into better organic reach, pushing your posts to a wider audience.

3. Building Brand Identity

Effective hooks can convey your brand's voice and identity quickly. They can communicate your values, what you stand for, and how you differentiate from competitors, helping to build a consistent brand image.

4. Combatting Information Overload

With millions of posts generated daily, social media users often experience information overload. Hooks help your content stand out in a crowded feed, ensuring it captures attention despite the noise.

Crafting Effective Social Media Hooks

Creating effective hooks requires understanding your audience deeply. What are their interests, needs, and behavior patterns on social media? Once you have this insight, you can tailor your hooks to resonate more deeply with your audience.

  • Keep it concise and powerful: The best hooks are usually short and to the point. They deliver a punch in just a few words or a single image.

  • Use high-quality visuals: High-resolution images and well-produced videos are more likely to catch the eye.

  • Personalize: Make your hooks feel personal to the audience to increase relevance.

  • Test and iterate: Use A/B testing for different hooks to see what works best and refine your strategy based on data from your engagements.


The 2 Second Rule

Ever heard of the "2 Second Rule"? It's like this: imagine you have just 2 seconds to grab someone's attention before they scroll past your video. That's all it takes for a viewer to decide whether to stick around or move on. Pretty intense, right? This rule underscores the crucial need for a killer hook right at the start.

Now, let's dive into the exciting world of video hooks for platforms like Instagram Reels, TikTok, and YouTube Shorts. We're talking about those attention-grabbing openings that make people stop mid-scroll.

Here are some categories of hooks that really work:

  • Hooks that start with a question
  • The ones with numbers or percentages
  • The hooks resulting from an experience
  • Hooks with a negative hook
  • Hooks with a controversial hook
  • The surprising hooks
  • Hooks With suspense

Ready to master the art of the hook? Let's break down these categories with some killer examples!

Start with a question


How about kicking off a chat with a simple question? It’s a great way to dive into meaningful conversations and really get to know the other person.

Think about it – when you ask someone a question, it gets their wheels turning. They start pondering their answers, and that psychological engagement can lead to some fascinating discussions.

The same principle applies to social media hooks, like those catchy ones on TikTok or Instagram Reels. Ever noticed how asking a question in a video can draw viewers in? They pause, think about their response, and that pause often translates to higher retention rates. And when people stick around, they’re more likely to absorb your message.

1. "Have you ever wondered...?"- This opener can be used to introduce a surprising fact or an interesting piece of information that encourages users to learn more.

2. "Why do we...?" - This question can lead to an explanatory or thought-provoking post about common behaviors or social norms.

3. "How do you handle...?" - Perfect for topics related to advice, life hacks, or professional tips, this question seeks practical input from the audience.

4. "Did you know...?" - Starting with this question can introduce a factoid or an enlightening statistic, followed by a detailed explanation or discussion.

5. "Who else loves...?" - This is a great way to create a sense of community over shared interests or preferences.

6. "What would you do if...?" - This hypothetical question can be used to engage followers in creative or critical thinking.

7. "Where is your go-to...?" - Ideal for posts about places, such as favorite vacation spots, cafes, or quiet places to relax, encouraging followers to share their personal spots and experiences.

8. "When was the last time you...?" - This question can be a prompt for followers to recall and share a recent or memorable experience.

9. "What are your thoughts on...?"- Use this question to kick off a discussion on a current event, a new trend, or a controversial topic, inviting varied opinions.

10. "How would you react if...?  - Provokes personal or emotional responses to hypothetical situations.

11. "What if I told you that there is an easy way to...?"- Offers a simpler solution or shortcut to a common problem, enticing curiosity.

12. "Why is no one talking about...?"- Highlights under-discussed topics to spark curiosity and discussion.

These question-based hooks are effective because they encourage active engagement, making followers feel like they are directly conversing with you.

Numbers or % in the hooks

Ever wondered why effective hooks often feature numbers or percentages? There’s a fascinating psychology behind it. Think about it: when you see a number, it adds a tangible, rational weight to what’s being said. It's like a salesperson using cold, hard facts to grab your attention and make you stay a little longer.

Imagine this: I tell you that in just 30 seconds, I can share something truly valuable with you. Wouldn’t you be curious to stick around and see what it is? Numbers have this magical way of piquing our interest and making us want to know more.

When you present your content with statistics or percentages, it instantly becomes more relatable and professional. Whether you’re crafting hooks for TikTok or Instagram Reels, using numbers creatively can be a game-changer for capturing your audience’s attention right from the start.

Here’s how you can do it, with some examples:

13. Why 99% of (target) don’t (Niche)- Why 99% of your cold emails don’t get replies

14. X% of (target) are (problem), and here’s why- 70% of viewers are watching videos without sound, and here’s why

15. Here's why X% of (target) fail afterwards (time)- That's why 70% of businesses fail after 2 years.

16. This mistake can cost you (number)- This mistake is going to cost you millions...

The hooks resulting from an experience

Imagine scrolling through Instagram or TikTok and stumbling upon a post that instantly resonates with you. What grabs your attention? Often, it's the personal touch, the hook derived from someone's unique experience.

These hooks aren't just catchy phrases; they're testimonials of sorts, showcasing real-life encounters that add credibility to content. Whether you're a content creator or a business looking to connect with your audience on platforms like LinkedIn or Instagram, leveraging experience-based hooks can work wonders.

Here's why they're so effective: they offer tangible proof of the value you bring. Take a peek at some compelling examples:

17- I tried every (advice, method), so you don't have to -  I've tried every skincare product, so you don't have to.

18- Ever wondered what happens when we (expected result)- Ever wondered what happens when we embrace failure?

19- Let's find out why (your target's problem)- Let's find out why so many new businesses struggle with marketing.

20- Here's how we (expected result)- Here's how we improved our conversion rate in just 15 days.

21- I reveal my secret (expected result)- I am revealing my secret for mastering the art of negotiation.

22- How to get (expected result) in (duration)- How to get 1,000 YouTube subscribers in 10 days.

These hooks are like storytelling magic—they draw people in, offering insights, solutions, and promises. They make your content relatable and actionable, encouraging engagement and sparking curiosity. So next time you're crafting a post, think about the experiences that have shaped your journey. They might just be the key to unlocking your audience's interest!

Hooks with a negative hook

Here are some revised examples of hooks with a negative twist:

23. You don't need [thing/action in your niche]- You don't need high-end equipment to take professional photos!

24. Forget everything you know about [item in your niche]- Forget everything you know about traditional cooking methods.

25. Stop [mainstream action]- Stop doing cardio every day - here's why.


26. [number] mistakes that you must avoid if you want [objective]- 4 mistakes you must avoid if you want to improve your digital marketing skills.

27. How did I lose [statistic in your niche]- How I cut my study time in half while improving grades.

28. Here comes the worst [item in your niche]- Here is the worst advice for first-time home buyers.

29. The secret to [objective in your niche]- The secret to mastering a new language quickly.

Hooks with a controversial hook

Controversial hooks take advantage of emotion, often by challenging established opinions or by addressing sensitive topics. This approach can create deep and immediate engagement because it elicits a strong reaction from the viewer, whether positive or negative. By challenging norms and stimulating debate, controversial hooks can not only increase viewer retention but also encourage sharing and discussion, expanding the reach of your content.

30- I hate [main element]-  I hate social media influencers, and here's why.

31- You're going to hate me for saying that- You're going to hate me for saying that, but fast fashion is destroying the environment.

32- Here's a hack for [objective]- Here's a hack for mastering a new musical instrument in a month.

33- [trending in your niche] is dead, here's why- SEO is dead, here's why.

34- It's going to be controversial, but [questioning majority opinions]- It's going to be controversial, but working remotely is more productive than working in an office.

35- You're not going to agree with me but…- You're not going to agree with me but cryptocurrency is a bubble waiting to burst.

The surprising hooks


37. This is why your (action) isn’t working- This is why your investment strategy isn't working

‍38. Don’t hate me, but (truth)- Don't hate me, but here's the hard truth about achieving financial independence

39. Everything you knew about (niche) is 100% wrong!- Everything you knew about skincare is 100% wrong!

‍40. This is the only thing you need to know about (niche)- This is the only thing you need to know about dieting

‍41. Did you know that (fact)- Did you know that ostriches can run faster than horses?

42. The craziest thing just happened at (place), you will never believe it- The craziest thing just happened at the beach; you will never believe it!

‍43. Fun fact: (fact)- Bananas are berries, but strawberries aren't!

‍44. (audience) will never (result)- Baby boomers will never understand cryptocurrency

45. (audience) will never admit these “secrets”- Beauty gurus will never admit these "secrets"

Hooks with suspense

Creating suspenseful hooks is a key strategy for crafting captivating short videos. By incorporating certain words into your phrases, you can elicit a sense of anticipation and intrigue in your audience. Terms like 'dangerous,' 'secret,' and 'illegal' are impactful choices that can heighten psychological tension.

46. These 3 (strategies) seem illegal to know- These 3 investing strategies seem illegal to know.

47. This (issue) could destroy (outcome) in 5 seconds - This unexpected issue could destroy your progress in 5 seconds.

48. This (target) Is the most dangerous place in (region) - This country is the most dangerous place on the world

49. Stop doing (target) Right now ! Instead, (result)- Stop making videos without subtitles! Instead...

50. No one has disclosed this yet, but the (related to audience) are antiquated - No one has disclosed this yet, but the algorithms are antiquated.