Glosario

Affiliate marketing is a strategy in which individuals or affiliates earn a commission by promoting a company's products and generating sales or specific actions.

Artificial Intelligence (AI) is a technology that enables machines to carry out tasks that typically require human intelligence.

A/B testing is the process of evaluating two variations of content to identify which one delivers better results based on metrics such as clicks or conversions.

Algospeak refers to the practice of using alternative words, intentional misspellings, or emojis to evade content moderation systems on social media platforms.

In social media jargon, "ate" refers to excelling at something or presenting it in an outstanding way, typically used to express admiration and praise.

A buyer persona is a comprehensive representation of your target customer, designed to help customize marketing approaches and content.

BeReal is a photo-sharing platform that promotes users to capture and share authentic, real-time images of themselves and their environment, without filters.

A bio is a short description featured on a social media profile that highlights essential details, such as the user's name, location, website link, and any other pertinent information.

Bitmoji is an application that lets users create personalized cartoon avatars and stickers, which can be shared across social media platforms.

Black Twitter refers to a vibrant cultural and social community on Twitter, largely made up of Black users who engage in conversations and share insights, news, and trends that are significant to the Black community.

A chatbot is a software program created to mimic human conversation, either through text or voice exchanges.

A Call to Action (CTA) is an element that encourages people to take a specific action, like clicking a button, making a purchase, or signing up.

A carousel is a social media post that lets users swipe through multiple images or videos in one post. It's a great way to showcase multiple items, tell a story, or share step-by-step content.

Clickbait is a tactic used in marketing and online engagement that involves creating exaggerated, misleading, or deceptive content to attract clicks and increase views.

Crowdsourcing is the process of gathering ideas, services, or resources from a large group of people, usually online, to solve a problem or achieve a goal. It taps into the collective knowledge and creativity of many individuals.

Deep linking refers to the method of creating hyperlinks that guide users directly to a specific page or content within an app or website, instead of simply leading to the homepage.

A dark post is a tailored piece of content created for a specific audience, and it is not displayed in the feeds of all users.

Data visualization leverages visual tools such as charts, graphs, and maps to present information, simplifying the process of extracting insights from data.

A Direct Message (DM) is a private communication sent between individuals on social media or messaging platforms. Unlike public posts or comments, DMs are visible only to the sender and recipient, allowing for confidential and direct conversations.

On social media, the term "double tap" refers to quickly tapping a post twice to express liking or appreciation for it.

An emoji is a small digital image or icon used to express emotions, ideas, or concepts in electronic communication.

Social media engagement refers to the interactions users have with content, like likes, comments, shares, and clicks. It measures how well content resonates and connects with the audience.

An eBook is a digital version of a book that can be read on electronic devices like eReaders, tablets, smartphones, or computers.

An endorsement on social media is when someone publicly supports, promotes, or approves of a brand, product, service, or individual, often to influence their audience. It can be through posts, reviews, or tags and is commonly seen in influencer marketing.

Engagement rate is a metric used to measure the level of interaction or engagement a piece of content receives from its audience.

A "Face Card" is a popular term in social media circles, used to describe someone whose stunning appearance gives them a seemingly limitless advantage in getting what they desire, much like having an unlimited credit card.

A Facebook Lookalike Audience is a targeting option that allows advertisers to reach new people who are similar to their existing customers or followers.

Meta, formerly known as Facebook, is the parent company of Facebook and its other platforms. It is dedicated to advancing the metaverse and connecting people through immersive digital experiences.

Facebook Watch is a video-on-demand service provided by Facebook. It allows users to discover, watch, and share videos, including shows, live streams, and user-generated content. It offers personalized recommendations based on users' interests and social connections.

Facebook's "Boost Post" is a paid feature that allows users to promote their existing Facebook posts to a larger audience.

Geotags are labels added to photos, videos, or online content that show the location where they were created or shared. They use geographic coordinates like latitude and longitude to pinpoint the exact place.

Girl Math is a humorous term that describes how some individuals, often women, justify their spending habits using unconventional logic.

A giveaway is a promotion where items, products, or services are offered for free, usually as part of a contest, event, or marketing strategy. The goal is to attract attention, increase engagement, or promote a brand or product.

In social media slang, "Gucci" is used to describe something as good, fine, or excellent.

A GUI (Graphical User Interface) is a visual way to interact with computers or devices using elements like buttons, icons, and menus, instead of typing commands.

A hashtag is a word or phrase preceded by the "#" symbol, used on social media to categorize content and make it easier for people to find posts related to a specific topic.

A handle on social media is the unique username or identifier that represents a person or brand.

Influencer marketing on social media is a strategy where brands partner with individuals who have a large following to promote their products or services.

Instagram Highlight Covers are custom icons or images used to decorate and organize Instagram Stories that users choose to keep on their profile.

Instagram Notes is a feature that allows users to share short, temporary text updates with their followers. These notes can be up to 60 characters long and appear at the top of the direct messages section.

Impressions refer to the number of times your content, such as an ad or a social media post, is displayed to users, regardless of whether it's clicked or not. It's a measure of visibility and potential reach.

Inbound marketing is a strategy that attracts customers by creating valuable content and experiences tailored to their needs. Instead of pushing products, it focuses on drawing people in through helpful resources, like blogs, social media, and SEO, to naturally guide them to your business.

JPG (or JPEG) is a popular image format known for compressing pictures to make file sizes smaller while keeping good quality. It's perfect for sharing photos on social media because it loads quickly and looks great.

Keywords on social media are specific words or phrases that describe the main topic or theme of your content. They help people discover your posts when they search for those terms.

Kik is a free messaging app that lets users chat, share photos, videos, and more. Unlike traditional messaging apps, it doesn't require a phone number—just a username.

A KPI (Key Performance Indicator) on social media is a measurable value that shows how effectively your content or strategy achieves specific goals.

LinkedIn Sales Navigator is a premium tool that helps businesses find and connect with potential leads on LinkedIn. It offers advanced search filters, personalized recommendations, and insights into accounts and contacts, making it easier to target the right prospects and build meaningful relationships.

LinkedIn Premium is a paid subscription that offers extra features on LinkedIn. It provides users with advanced insights into job opportunities, the ability to message people outside their network, and access to in-depth profile analytics.

LinkedIn Learning is an online platform offering a wide range of professional development courses, taught by experts. It helps individuals learn new skills or improve existing ones, with courses covering business, technology, creative topics, and more.

Link building on social media involves the process of getting other websites or platforms to link back to your content, social media profiles, or posts.

LinkedIn Pulse is a platform within LinkedIn that allows users to publish long-form content, such as articles and blog posts. It helps professionals share their expertise, ideas, and industry insights with their network and beyond, providing a space for thought leadership.

Monetization is the process of earning money from a product, service, or asset. It involves converting something of value—like content, skills, or resources—into a revenue stream, often through methods like ads, subscriptions, sales, or partnerships.

Messenger is a free messaging app that lets you send text, voice, and video messages, make calls, and share files with friends. It works on smartphones, tablets, and desktops, making it easy to stay con

A mention on social media is when someone tags or references another user’s account in a post or comment, typically using the "@" symbol followed by their username. This notifies the tagged user and helps draw their attention or involve them in the conversation.

A Marketing Funnel is a step-by-step process that guides potential customers from discovering your brand to making a purchase. It has stages like awareness, interest, decision, and action.

A meme is a piece of content, like an image, video, or text, that spreads rapidly online, often humorously, and conveys a cultural idea, trend, or joke.

Native advertising is a type of paid content that blends seamlessly with the platform's regular posts or content. On social media, it appears as ads that match the style, tone, and format of organic posts, making them less intrusive and more engaging for users.

A newsfeed on social media is a personalized stream of updates, posts, and content from accounts you follow or interact with. It shows you a mix of photos, videos, links, and updates based on your interests, engagement, and platform algorithms.

Natural Language Processing (NLP) is how computers understand and respond to human language. It powers things like chatbots, voice assistants, and language translation.

Newsjacking is the practice of using trending news or events to create timely, relevant content that boosts engagement on social media. It helps brands stay relatable and tap into ongoing conversations.

A niche on social media refers to a specific topic, interest, or audience that content focuses on. It helps creators connect with a targeted group of people who share similar interests, making it easier to grow and engage followers.

"Opp" is a slang term that stands for "opponent" or "enemy" and is commonly used to refer to someone perceived as a rival or adversary.

Objectives are the specific goals you aim to achieve with your campaigns, like increasing brand awareness, driving website traffic, boosting engagement, or generating leads.

Omnichannel in social media means providing a seamless and consistent experience across all platforms. It ensures customers can interact with your brand on any channel—Instagram, Facebook, Twitter, or more—while enjoying the same quality, messaging, and personalized engagement.

On-page SEO is the process of optimizing individual web pages to rank higher on search engines. It includes improving content, keywords, titles, meta descriptions, and URLs, ensuring they’re user-friendly and search-engine-friendly.

Organic reach on social media refers to the number of people who see your content without paid promotion. It happens naturally when your posts are shared, liked, or appear in users' feeds through algorithms.

Pay Per Click (PPC) is a type of online advertising where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to a website rather than earning them organically.

A podcast is a series of audio or video episodes, often focused on a specific topic, that people can listen to or watch online. It’s like a radio show or TV series, but on-demand, so you can listen to it whenever and wherever you want. Podcasts are popular for entertainment, education, and sharing ideas.

A pinned post on social media is a post that is featured at the top of a profile or page. It stays visible even as new posts are made, making it easy for followers to see important updates, announcements, or content.

A private message is a direct, one-on-one communication between users that is not visible to others. It allows people to chat privately, share information, or discuss matters without the message being posted publicly.

Referral traffic refers to visitors who land on your website by clicking a link from another website, rather than coming directly or through search engines. It shows how other websites are driving traffic to yours.

Responsive design is a web design approach that ensures websites adapt seamlessly to different screen sizes and devices, like smartphones, tablets, and desktops.

Reels are short, engaging videos created and shared on social media platforms like Instagram and Facebook.

Repost is the act of sharing someone else's content on a platform, giving it wider reach. It’s commonly used on social media to reshare posts, videos, or articles while crediting the original creator.

A Rich Pin is an enhanced Pinterest pin that automatically syncs extra information from a linked website. It provides more context, such as product details, recipes, or articles, making pins more informative and engaging.

Sponsorship is a partnership where a company or individual provides financial or other support to an event, person, or organization in exchange for promotional benefits.

A Story on social media is a short-lived post that disappears after 24 hours. It allows users to share photos, videos, or text updates in a quick, engaging way.

Stan Store is a digital storefront for creators to sell products, services, and content directly through their social media profiles. It makes monetization easy with a simple, mobile-friendly link-in-bio setup.

Social Media Analytics is the process of collecting, analyzing, and interpreting data from social media platforms to understand trends, audience behavior, and engagement.

Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines like Google. By using strategies like keyword optimization, creating quality content, and improving website structure, SEO helps a site rank higher in search results, driving more organic traffic.

A thread is a series of connected posts or replies that tell a story, share insights, or continue a conversation. It helps break down longer content into multiple posts, making it easier to read and engag

Testimonials are authentic reviews or feedback from users that highlight their experiences with a product or service. They build trust and credibility, influencing others to try it.

Targeting means showing your content or ads to a specific audience based on factors like interests, location, behavior, or demographics. It helps reach the right people, increasing engagement and conversions

TTL (Through The Line) marketing is a mix of both ATL (Above The Line) and BTL (Below The Line) strategies. It combines mass advertising with targeted, direct engagement to maximize reach and impact.

Trending on social media refers to topics, hashtags, or content that gain rapid popularity within a short period. It reflects what people are currently engaging with the most, driven by shares, likes, and discussions.

UGC (User-Generated Content) is any content—videos, images, reviews, or posts—created by users instead of brands. It’s authentic, boosts engagement, and builds trust on social media!

A URL shortener is a tool that converts long links into short, shareable URLs. Perfect for social media, it makes links look clean and easy to click!

UTM (Urchin Tracking Module) tags are short codes added to URLs to track where traffic is coming from. They help measure the performance of social media campaigns by showing which links drive the most engagement.

Vanish mode is a social media feature that enables messages to automatically disappear after they’ve been viewed or when the chat session ends.

A webinar is an online seminar where people can present, learn, and interact in real-time. It’s great for workshops, training, and Q&A sessions—all from the comfort of your screen!

Web3 is the next evolution of the internet, powered by blockchain. It gives users more control over their data, digital identity, and transactions—without relying on big tech companies.

"W" is a slang term used on social media to mean "win" or "winning." People use it to celebrate success, achievements, or positive moments

A Twitter Poll or X Poll lets you create multiple-choice questions for your followers to vote on. It’s an easy way to get opinions, make decisions, or boost engagement on X (formerly Twitter). Votes are anonymous, and results are visible after the poll ends.

X Analytics is a tool within the X platform that provides users with insights into their content performance, audience engagement, and campaign effectiveness.

X Spaces is a feature on platform X (formerly Twitter) that allows users to create and join live audio conversations. It's a place for real-time discussions on various topics, where users can listen, speak, and engage with others in a casual, interactive format.

YouTube Shorts is a feature that lets users create and share short, vertical videos up to 60 seconds long. It’s designed for quick, engaging content that can easily be discovered on YouTube.

A conversion rate represents the proportion of users who complete a specific desired action, like purchasing a product or subscribing to a newsletter, relative to the total number of users.